![]() ![]() Here are a few brands that are acing their CX strategy at every touchpoint of a customer’s journey: In short, good CX will no longer make the cut it has to be extraordinary. The idea is to build deeper and more meaningful relationships with users that are based on mutual trust and loyalty. Brands today need to re-look at their CX strategy from a customer relationship point of view. Merely ‘addressing’ FAQ questions is not enough. Integrally tied to the previous point, customer service is one of the most used terms in the Marketing world, but it is also wildly misunderstood. The age of intuitive chatbot social media marketing is upon us. Users can book an appointment for a makeover at the store, try makeup on virtually, access makeup tips, how-to videos, and reviews, etc., and get redirected to the website/app if they wish to make a purchase.Ĭhatbots are increasingly becoming more intelligent so that they can multi-task and address customer queries while your social media agents can focus on more complex tasks. Say a user clicked on the following Expedia’s hotel ad: to segment their audience, bolster customer loyalty, and strengthen brand affinity. The brand uses key metrics such as sentiment analysis, demographics, preferences, shopping behavior, etc. Let’s look at how Expedia is crafting targeted messages for their Facebook users. It could be in the form of social media ads or simple informative posts whatever be the case, personalization is key.Īnd one of the biggest drives of on-point personalization is the accurate analysis of customer data brands can tap into. It is fair to assume that customers today expect brands to offer relevant, context-aware communication. In fact, according to data, “56% of people experienced a boost in engagement because of personalized marketing.” Viral content is passé it’s the era of personalized communication. “42% of social marketers have developed a strategy for Facebook Live.” Personalized Marketing will Emerge Stronger Research suggests that “Instagram will likely net $33.71 billion in ad revenue during 2023.” If there ever was a time to amp up your AR and VR presence, it is now. Key takeaway: Finding innovative and engaging ways to connect with users can prove to be a turning point for big and small companies alike. IKEA, too, allows customers to view how its products will look inside the user’s homes, thanks to its AR app. Here’s the long and short of it: Brands should follow a more ‘community-led’ approach and engage with nano-influencers (1000-5000 followers) that bring value to the table and embody the brand’s tone, voice, and values instead of opting for the more ‘popular’ choice (which has long been the norm but may or may not have been effective) Self-aware customers of today wish to engage with brands and by extension, with Influencers that bring in substance, authenticity, and trust to the marketing mix.Īdditionally, brands need to keep ‘fake influencers’ at bay and ensure that their social media strategy does not turn into a mindless ‘likes’ game. ![]() While the primary aim of engaging with an ‘Influencer’ is to sell products/services, it is not the only purpose. We bet that every time someone mentions ‘ Influencer Marketing,’ your mind immediately goes to the Jenner and Kardashian family clans. “Instagram continues to be the most popular influencer marketing, according to 89% of marketers.” Mediakix survey
0 Comments
Leave a Reply. |